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Strategic Consulting
Digital Cowboys
Business Strategy and Marketing Solutions
Pioneering strategic consulting firm at the intersection of digital media, business and technology. We transform visionary ideas into market-leading realities through data-driven strategy and hands-on execution. We can help you grow and take your business to the next level.
Why Choose Us?
Deep Industry Expertise Meets Strategic Vision
Industry Veteran Leadership
Founded by Dave Kusek, an industry veteran with 25 years at the forefront of music production, education, and technology innovation. His unique perspective bridges creative artistry with business acumen.
Proven Track Record
Demonstrated success guiding startups to global brands through complex market shifts and digital transformation. We navigate uncertainty with confidence, turning challenges into competitive advantages.
Creator Economy Insights
Unparalleled insight into the evolving creator economy, including monetization strategies, mergers and acquisitions, and innovative fan engagement models that drive sustainable growth.
Our Services
From Strategy to Execution, We Drive Your Success
We deliver comprehensive solutions that span strategic planning to tactical implementation, ensuring your business thrives in the dynamic entertainment landscape.
01
Business Strategy
Whether you want to grow, acquire or sell - we can help. We provide tailored growth plans leveraging comprehensive market data and emerging trends in music and digital media. We analyze competitive positioning and identify untapped opportunities.
02
Execution Support
Hands-on partnership to implement strategic initiatives, optimize and scale. We work alongside your team to ensure flawless execution.
03
Market Intelligence
Actionable intelligence on audience behavior, technology adoption, and competitive landscape. Our insights inform decision-making and drive measurable results.
Strategic Planning
Comprehensive roadmaps aligned with your vision, market realities, and growth objectives.
Go-to-Market
Launch strategies that maximize impact and accelerate adoption in competitive markets.
Partnership Development
Strategic alliances that amplify reach, resources, and revenue opportunities.
Success Stories
Transforming Vision into Impact
Our work speaks through the remarkable achievements of our clients and ventures. From groundbreaking software to revolutionary education platforms, we've shaped the future of music and entertainment.
1
Guided Passport Music Software from startup to industry success, earning recognition with a Lifetime Achievement Award from the MIDI Association for innovation and impact.
2
Created the world's largest music school - Berklee Online, democratizing music education with over 100,000 students worldwide and establishing new standards for online learning excellence.
3
Developed the New Artist Model framework for emerging musicians, producers, and songwriters, empowering independent creators to build sustainable careers in the digital age.
4
Co-authored the bestselling book "The Future of Music," accurately predicting transformative technologies like SIRI, Spotify, and the music streaming revolution years before they emerged.
100K+
Students Educated
Through Berklee Online worldwide
25
Years Experience
At the industry forefront
1
Lifetime Achievement
Award from MIDI Association
Dave Kusek
Founding Partner
Dave Kusek is a visionary leader at the intersection of music, education, and technology, with over 25 years of experience. As the founder of Digital Cowboys, he leverages unparalleled insights to shape the future of the entertainment industry, empowering artists and businesses. His strategic vision, combining creative artistry and sharp business acumen, transforms ambitious ideas into tangible success. Dave has advised companies including Sony, BMG, Island Records, EMI Music, Polygram, Boston Acoustics, Liquid Audio, Nokia, Intel, IBM, Roland, Yamaha, Brown University, Suffolk University, University of Miami, The New School and others.
Chief Engineer, Star Instruments (1975-1979) - developed drum synthesizers and sequencers including the SYNARE.
Founder & CEO, Passport Designs (1980-1997) - developed Master Tracks, Encore, MusicTime and pioneering MIDI interfaces and software.
Founder & CEO, Berklee Online (1997-2012) - created the world's first and largest online music school with 100,000+ students that drove revenue and growth.
Vice President, Berklee College of Music (1997-2012). Developed business expansion including Berklee Press.
Co-Author, "The Future of Music: Manifesto for the Digital Music Revolution" (2005), best selling book with over 50K copies sold.
Author, "Hack the Music Business" (2015) that created a framework for independent artist success.
Founder & CEO, New Artist Model - online music business school with 5,000+ members.
Won the 2026 MIDI Association Lifetime Achievement Award for innovation and impact.
Berklee Online won Best Online Course Award 8 consecutive years.
How can we help you?
Your Partner in Innovation
Connect with us for a personalized consultation and discover how strategic guidance can unlock your business's full potential. We bring decades of experience to every engagement, ensuring you benefit from proven methodologies and forward-thinking strategies.
Stay ahead in a rapidly evolving industry with a partner who understands the intersection of music, entertainment, technology, and culture. Together, we'll navigate change and seize opportunities that drive lasting success.
Personalized Consultation
Custom strategies tailored to your unique challenges and opportunities in the entertainment landscape.
Industry Intelligence
Insights from the frontlines of music, media, and technology innovation to keep you ahead of trends.
Proven Methodologies
Battle-tested frameworks that have guided startups to industry leaders across multiple market cycles.
Let's Connect
Ready to amplify your growth? Contact us via email using the button at the very top right of this page, and let's explore how our strategic guidance can unlock your business's full potential in the evolving landscape.